Mobile Distribution Unit

The Mobile Distribution Unit Lift is used to amplify a piece of content that exists within the site (CNET or ZDNET). It can be an article or a video. Other potential options are microsites, Branded articles, or Premium Immersive experiences built by BrandX. 

CONTENT

Image Dimension:

• Size: 300×250, 728×90

Text elements

• Sponsorship Text – Discloses the advertiser or brand behind the amplification of the unit. When amplifying an editorial article, we use “Promoted By (Advertiser’s name)”. When amplifying a BrandX article, we use “Sponsored By (Advertiser’s name)”. 
• Headline Text 
• Content Description Text 

MAX FILE SIZE AND ACCEPTED FORMATS

• Unlimited / JPG, PNG, PSD
• *Our ad platform automatically recompresses and optimizes images for delivery.

ASSETS REQUIRED

This unit is produced internally by the CNET Group Studios team. We pull in the article’s lead image, headline, and deck to populate the Mobile Distribution Unit. 

INFORMATION

How it works: The unit appears in-stream alongside native editorial content so they look and feel organic to the page and site. The user simply clicks on the unit to be taken to the promoted content or the advertising page.

Lead time: 2 business days for the CNET Group Studios team to produce.

Tracking pixel needed: 1×1